![]() ![]() ![]() This can take away a key competitive edge from you, letting other brands flourish, but causing yours to stay in place. This organic traffic is the key to growing online businesses - as research shows, more than 60% of all traffic is organic traffic.Ī SEO Audit can help distinguish the issues that harm your SEO ratings and limit your access to organic search traffic. To sell an online product or service, you need more than a great design and persuasive advertisements - you’ll also need to make sure your potential customers can actually reach your website through organic search, not only through other advertisements they find online. Unfortunately, the digital world looks a lot like that, with Google having a near monopoly on online searches on the entire Western Hemisphere. Imagine a world where a single entity gets to decide which brands are visible to potential customers, and which ones they will not see and ignore. SEO Audits can easily get overwhelming if you don’t know what to look for and where to look for it - and that’s exactly why we prepared this guide and SEO checklist: to help you know how to find and fix issues. There are tons of things to check and tests to perform. It’s a long process that includes reviewing and analyzing all of your online presence to make sure your sites are performing as well as they can.Īlong this process, you’ll discover the strengths and weaknesses of your SEO, as well as some mistakes you might have made that could be the reason your website isn’t positioned as well as it should. What is a SEO Audit?Įven if you know about all the best SEO practices and try to implement them on your websites, how certain can you really be that they work as intended?Īn SEO Audit is performed to establish which SEO factors are satisfactory for your website, and which need improvement to boost your SERP position. To measure these factors, you'll need to perform an SEO Audit. We’ll learn about them all further down the article. These factors can take many forms - from using an SSL certificate for increased security, to placing very specific keywords and phrases in your content, to avoiding duplicate content. There are many factors that decide the ranking, and Google doesn’t make their algorithms public - all we can do is speculate what works, but after years of research and analysis, the industry is certain of specific things that do work. Search Engine Optimization is a complex process, designed to create optimized websites that rank highly on Search Engine Results Pages (SERPs) of Google and other popular search engines. However, when you actually search the phrase, your website isn’t even placed on the first page - you’ll need SEO to make sure it does. ![]() Let’s say you’re running a website for a software development business, and you want your website to appear first when people search “custom software development” on Google. How to perform an SEO Audit? Top 7 things to checkįinal words: always keep up with the new What is SEO?įirst of all, let’s start with the definition of SEO.Īll search engines use crawlers to index websites - algorithm-based online bots that visit all websites and collect relevant information to place them in a global index and rank them against other similar websites in terms of usefulness, performance, and relevance. ![]()
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